Making your website mobile friendly is an extremely beneficial opportunity for your business to grow in this mobile era. We optimize your existing website to guarantee that your internet presence is leveraged on all mobile devices, tablets and smartphones around the world.
Before and After: These are just a couple of the websites we have worked with and helped to mobilize. Please Click on the thumbnails to see a larger image. Contact us to see more.
Why should your business website be Mobile Optimized?
Your customers and site visitors are mobile – are you? There are over 4 billion mobile phones in active use worldwide: 4 times more than PCs. In 2010, mobile web usage increased 148% globally (Source: Quantcast) and the numbers continue to rise. In fact, by the end of 2013, customers using the mobile web are projected to grow to over 5 billion. Your customers are already looking for you on their mobile phones; shopping, seeking, comparing. This is a huge opportunity for your business you don’t want to miss. If your business is not on the mobile web, a significant number of your customers won’t be able to find you!
How is a mobile web site different than a main or full website?
Mobile websites exploit the very special characteristics of mobile phones and mobile users to provide the best possible experience. Besides adapting to the smaller screen of a mobile phone, they are also much easier to navigate using touch and provide more direct access to the information that customers need while on the go. A made-for-mobile website helps your visitors quickly become customers with content and a design suited to the mobile context. For example, customers can use the unique features of the mobile phone to contact you such as the “call us” feature, where with one touch they call your business and the “find us” feature, which provides access to an interactive Google map showing your business address and allowing the customer to obtain directions from their present location to your business. And of course, a feature that allows customers to quickly and easily send an email or text.
Will this replace my desktop site, or be in addition to my desktop site?
A mobile site extends the reach of your business to the mobile web, allowing you to provide your mobile visitors a fast and easy way to learn about your business and contact you with one click. While your existing web site is aimed at giving a full and comprehensive picture of your business, a mobile site allows you to deliver immediate access to what matters most when on the go. The two sites are complimentary and work together to make sure your customers are getting the most appropriate experience for their context and their device.
How will people actually get to my mobile website?
There are four ways by which users can find and reach your mobile website:
Detect/redirect. We provide a custom script that, when placed in your main site home page, detects mobile visitors, and redirects them automatically to the mobile site. It’s simple, effective, and convenient.
Promote the site to your customers. Let your fans on Facebook and other social media markets know about your new feature. Send an eMarketing newsletter to your list and encourage them to try it out and tell their friends. Add a QR code to your marketing materials for your website. The third way is via search. Users on mobile devices increasingly see mobile sites returned in search results, so a mobile site will increase your business visibility to mobile users. Fourth, you can add a link on your main website to your mobile site. This will help increase awareness that the mobile site is available.
With all businesses first impressions are critical and if your site is challenging to Navigate, has a Font that is so small you need reading glasses or if it takes more than a few seconds to Load, your clients aren’t coming back to your site anytime soon.
How easy is it to mobilize the current website and how long does it take? Does it require any resources from your current Agency? The answer is – – absolutely not. Our solution requires no integration or work by any third party provider. This is the feature we like and our clients love! The process to render your website mobile works like this. After we receive the ok to start, it typically takes 6-10 business days for us to write the custom mobilization code. After the code is written, we forward it to the appropriate person who works with your website or manages the Agency that administers your website. At this point it becomes a simple copy and paste exercise with the placement of the code into the location specified in our directions.
The “installation” part takes as long as it takes to copy and paste 8-10 lines of code. Maybe 2 minutes total. There is no “integration” and no IT resources are required. We have done many of these sites all over the world and know how to create and manage this Smartphone Mobile solution.
Keep in mind the website only optimizes for Smartphones but doesn’t alter anything on computers, tablets and laptops. AND – we are designing for only 4 square inches of screen space – that all important first impression.
Costs and Fees:
First Year Cost: $850.00 – this covers the Administrative set up fee, coding, customized features, testing on over 22,000 makes and models of phones as well as devices world wide. Starting in the second year and going forward our fee is $350 per year. We are hosted on Amazon’s Triple Redundant Secure Servers on a Cloud Based Platform. This pricing includes any changes or daily updates made to the site as those will happen automatically and are always covered by the annual charge. Yes, our coding will provide for automatic changes made to the main website and all changes will be reflected on the Mobile site as well. We lock this pricing in for 3 additional years.
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WHAT ABOUT APPS? EVERYONE HAS ONE – SHOULD WE DO AN APP?
The short answer is No! Not unless you have an extra $15-20,000 dollars lying around and you’re prepared to spend 3 times that every year to keep your app and your second brand front and center on that 4 inches of Smartphone screen real estate.
Wouldn’t it be easier to stick with your current brand – your own website rather than brand your current site AND a brand new App? If you have the exception to the rule and your App commands that 4 inch screen because it’s as important as the other Icons on the Front of the Smartphone then go for it, but keep in mind you are diluting the brand recognition and the name reputation you have worked on for years and be prepared to continually remind the world you have a new way to find you on your new App with a brand new URL.
If your current website were mobilized for a fraction of the cost it takes to build, brand, and market an App you wouldn’t need one. That is the simple truth and the secret behind the App craze. It’s absolutely a fantastic marketing tool for the right companies, however, there are very few companies that command that loyalty from their clients or where the demand is there for a separate URL address.