Setting up a social media page can be time consuming, especially if don’t know how to do it, or if you want it to look and run as professionally as possible.
Facebook has built the largest, most highly-engaged audience on earth, with a significant percentage of the world’s population logging on daily. Consider the numbers; Facebook boasts over 1.19 billion monthly active users and continues to add more each month. Users are also logging on and spending more time on the platform than ever before. In fact, according to Facebook earnings reports, daily active users rose 25% year-over-year to 728 million in Q3 2013.
Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix; advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
DID YOU KNOW? 53% of Facebook users have reached a retailer or a Company’s website through their Facebook page
Social media is a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a platform for organizations to implement marketing campaigns.
Everyone knows that the best way to reach new customers is word of mouth. With today’s technology there are so many forms of social media that are used to reach new clients and “spread the word” about how great your business is.
For those business owners that don’t have time to update their status, tweet about a new specials, upload a video to inform clients about the services they offer, etc., we can help to manage you social media accounts to grow relationships and have conversations with potential and existing customers to increase your target audience.
Social network marketing is an excellent way to build your brand, encourage brand loyalty, drive website traffic and generate buzz. If your organization is serious about promoting your organization online, you need to consider adding social media marketing to your overall marketing mix. Without it, you’ll be missing a significant percentage of online users.
In recent years social networking websites have evolved in functionality and have grown enough in popularity to make social network marketing a viable online marketing strategy. In the past it used to be enough to make a website, optimize it for search engines, possibly purchase banner ads, google ads and or mailing lists, but now the internet marketing landscape is evolving.
This year we’re seeing many organizations earmarking larger and larger percentages of their overall marketing budgets for Internet marketing. Most importantly, we’re seeing social media marketing receiving a growing proportion of Internet marketing budgets.