You will be penalized by Google if your website is not mobile friendly

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Official news on crawling and indexing sites for the Google index posted by Google Webmaster Central.

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.

This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.  Mobile-friendly search result  This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  1. Avoids software that is not common on mobile devices, like Flash
  2. Uses text that is readable without zooming
  3. Sizes content to the screen so users don’t have to scroll horizontally or zoom
  4. Places links far enough apart so that the correct one can be easily tapped

If you want to make sure that your page meets the mobile-friendly criteria:

The tools and documentation above are currently available in English. They will be available in additional languages within the next few weeks.We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

 

Courtesy of and by Ryoichi Imaizumi and Doantam Phan, Google Mobile Search
http://googlewebmastercentral.blogspot.com/2014/11/helping-users-find-mobile-friendly-pages.html?m=1

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